Fortis (Insurance, UK) announces the appointment of Lucy Pope to the position of Consumer Communications Manager, leading its consumer PR and communications campaigns for its consumer focused brands.
Lucy joins Fortis from LV=, where she held a variety of communication and marketing roles, most recently as Media Relations Manager. In this role Lucy was responsible for the life, pensions, and protection media relations programme, as well as supporting all corporate activity. In a previous role at LV= Lucy also managed a team of consumer and market insight specialists, responsible for delivering research in order to develop the group company strategy and objectives.
Lucy's appointment will support Fortis' plans to significantly grow both the general and life business lines, bolstering its profile in its target sectors. In her new role, Lucy will oversee all consumer media relations and publicity activities for Fortis' consumer focused brands including leading over-50's insurance provider RIAS (a subsidiary of Fortis UK), as well as Fortis' online brands AutoDirect, Cover Direct and recently launched price comparison site, CheaperCover.com.
Following her appointment, Lucy comments: "I am delighted to be joining Fortis at such an exciting time for the company as it continues to grow and diversify its propositions. Fortis not only has an excellent service reputation, but also ambitious plans to further develop its business over the next five years. I look forward to working with my new colleagues to increase the profile of our consumer facing brands and to work towards supporting the business objectives."
"Lucy's strong communications background, as well as her extensive knowledge in the insurance market, makes her an important asset to our team," said Paul Lynes, Head of External Communications, Fortis UK. "Lucy brings over six years of proven public relations and strategic communications experience which I am confident will be instrumental to the development of our communications to consumers. We're pleased to welcome Lucy at such an exciting and dynamic time for our organisation."
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About Fortis
Fortis (Insurance UK) is a leading provider of award-winning personal and commercial lines insurance solutions in the UK. Fortis UK has two main divisions, manufacturing both non-life and life products, which are distributed through a range of channels including brokers, IFAs, intermediaries, affinity partners and the Internet, as well as various wholly or partially-owned companies (RIAS, UKFIS, Affinity Solutions Ltd, Text2Insure and InsureTECH Systems).
Fortis' unique and innovative multi-distribution capability enables it to deliver products face-to-face, by phone (inbound and outbound), over the Internet and via SMS technology. Aligning its business activities with its partners' general insurance strategies enables Fortis to offer end-to-end white label capabilities in product development, marketing, campaign management, sales, fulfilment and claims - providing a seamless integration with partner brands.
Insuring in excess of 6.7 million customers and working with a range of partners, Fortis is recognised for delivering consistent and high-quality customer experiences. It employs almost 3,000 employees with a head office based in Eastleigh and others in Belfast, Bournemouth, Gloucester, Haywards Heath, London, Redditch, Reigate and Stoke-on-Trent. In 2008, its reported profit before tax and interest was £76 million and its GWP was GBP 760 million.
Press contacts
Paul Lynes Fortis UKExternal Communications
T: 023 8031 3152
E:
Lucy Pope
Fortis UKConsumer Communications
T: 01202 225445
E:
Natalie Shale Fortis UK Corporate Communications
T: 023 8035 2754
E: